Ethnographic study Essay -- Analysis, Whole Foods Market

This essay is an ethnographic study of Whole Foods Market which is located in Kensington, London. Whole Foods Market is a niche supermarket that sells high quality organic and natural products at high prices. In this essay, I will provide a brief orientation of ethics with regards to the concepts of Corporate Social Responsibility - macroethics and Business Ethics - microethics and the theoretical frameworks of consequentialism, deontology and virtue ethics. I will be using deontology framework in ethics devised by Immanuel Kant to assess if the marketing strategy and the products sold at Whole Foods Market support their principle of ‘organic and natural’. My ethnographic study took place at Whole Foods Market in Kensington, London. Before entering the store, I closely examined the front display windows. The products displayed include very red fresh apples that were in a stack. The apples were placed on a tray and table to provide the product with a lift and increase product visibility for all to see. Merchandised in another window, were books written by several authors whose expertise include organic foods and farming. Behind the stack of books was a poster which had a picture of each book, highlighting the authors’ names and quotes made by the authors in the book. Also posted on the display window was information about the store supporting products made by local farmers in the Kensington area. The products were sold in store and the farmers’ names were written as well as the foods the farmers were selling. Colours used by the organisation with regards to store layout and marketing posters were light brown and green which highlights Whole Foods Market green credentials to existing, new and potential customers. The layout o... ...Market making this a primary issue and placing it in their code of conduct before the business began. Lahdesmaki (2005) argued that marketing can be an ethical contract between businesses and their customers. Therefore businesses are morally obliged to inform their customers about the products in store and provide all the information necessary via marketing strategy so the customer can make informed decisions about their purchase. Whole Foods Market does display qualities of deontology framework in relation to its marketing strategy. The analysis of the organisation and its marketing strategy within deontology theory has been carried out. The supermarket performed its ethical duty by informing customers about the products in store and showing them the preparation area, thereby justifying the high prices the high quality organic and natural products are sold at.

How to Write a Movie Review

How to Write a Movie Review Writing a movie review is a great way of expressing your opinion of a movie. The purpose of most movie reviews is to help the reader in determining whether they want to watch, rent or buy the movie. The review should give enough details about the movie that the reader can make an informed decision, without giving anyway any essentials such as the plot or any surprises. Below are our guidelines and tips for writing a good movie review. 1. Watch the movie The first step in writing the review is to watch the movie. Watch the movie in a relaxed environment you are familiar with.You do not want to be distracted by an unfamiliar room. Watching the movie a second time will help you to absorb a lot more detail about the movie. Most movie reviewers take notes as they watch the movie. 2. Give your opinion Most movie reviewers will give their opinion of the movie. This is important as the reviewer can express the elements of the movie they enjoyed or  disliked. How ever, as in all good journalism, the reviewer should also give impartial details, and allow the reader to make their own mind over an issue the reader liked or disliked.Opinions should be explained to allow the reader to determine whether they would agree with your opinion . Many regular movie reviewers will  develop a following. If one can find a reviewer who shares a similar taste in films, one can confidently follow the reviewers recommendations. 3. Who is your audience? You need to consider who your likely readers are. Writing a movie review for children requires a different approach than if writing for a movie club. Ensure you report on the factors that matter to your likely audience. 4. Give an outlineGive the outline of the movie, but don't give away essential details such as the end or any surprises. If there is a big surprise you want to entice readers by telling them something special happens, just don't say what. 5. Actors If the movie contains actors, as most do, detai l who is starring in the movie and how well you think they acted. 6. Structure Did the movie follow a regular predictable story line, or did it  get you  thinking like a Quentin Tarantino movie? 7. Cinematography and lighting Give details about how well the movie was shot and directed.Was the lighting good in the moody scenes? 8. Music Did the movie have its own score like Koyaanisqatsi or ET, or did it feature songs from popular artists? 9. Read, read and read Read and check your review thoroughly. It can be embarrassing to find errors in your work after it has been published. This is especially important for reviews that will be published on the Internet, as search engines are always looking for the correct spellings of keywords. wikiHow https://login. yahoo. com/config/mail? &. src=ym&. intl=au

Summary of She Dwelt Among the Untrodden Ways - 11655 Words

The Lucy poems William Shuter, Portrait of William Wordsworth, 1798. Earliest known portrait of Wordsworth, painted in the year he wrote the first drafts of The Lucy poems[1] The Lucy poems are a series of five poems composed by the English Romantic poet William Wordsworth (1770–1850) between 1798 and 1801. All but one were first published during 1800 in the second edition of Lyrical Ballads, a collaboration between Wordsworth and Samuel Taylor Coleridge that was both Wordsworths first major publication and a milestone in the early English Romantic movement.[A 1] In the series, Wordsworth sought to write unaffected English verse infused with abstract ideals of beauty, nature, love, longing and death. The poems were written during a†¦show more content†¦They conceived a plan to settle in Germany with Dorothy and Coleridges wife, Sara, to pass the two ensuing years in order to acquire the German language, and to furnish ourselves with a tolerable stock of information in natural science.[11] In September 1798, Wordsworth, Coleridge, and Dorothy travelled to Germany to explore proximate living arrangements, but this proved difficult. Although they lived together in Hamburg for a short time, the city was too expensive for their budgets. Coleridge soon found accommodations in the town of Ratzeburg in Schleswig-Holstein, which was less expensive but still socially vibrant. The impoverished Wordsworth, however, could neither afford to follow Coleridge nor provide for himself and his sister in Hamburg; the siblings instead moved to moderately priced accommodations in Goslar in Lower Saxony, Germany.[12] SeparationShow MoreRelatedFew Miles Above Tintern Abbey Essay2283 Words   |  10 Pagesnature is passionate and extreme: children feel joy at seeing a rainbow but great terror at seeing desolation or decay. In 1799, Wordsworth wrote several poems about a girl named Lucy who died at a young age. These poems, including â€Å"She dwelt among the untrodden ways† (1800) and â€Å"Strange fits of passion have I known† (1800), praise her beauty and lament her untimely death. In death, Lucy retains the innocence and splendor of childhood, unlike the children who grow up, lose their connection to nature